An eBook about understanding fan communities online
ZEFR is among the best in the brand management business, and we’ve made it a point to share their unique and bright research with our readers. With the release of the new e-book, now we don’t have to (though we probably will anyways).
Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive media gatherings that pack convention halls. And like those fans, brand fans wield power—and probably should be catered to by advertisers (or at least, not ignored).
'Anatomy of a Fan' explains that knowing the language of the web will help brands understand audiences better. The e-book details how 'ship' videos, although containing different dream matchups, all employ a common language, style, and tone.