Beyond Reviews

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Video Ink

ZEFR released an eBook revealing the secrets all brands want to know about YouTube’s influence on potential customers.


ZEFR’s first e-book taught brands how to engage viewers on YouTube, and its second will teach them how to harness the power of user-generated content.


...the 12 types of videos that ZEFR has identified stand a lot of conventional wisdom on its head. The findings also represent significant business opportunities for more than a million creators from over 30 countries around the world who are earning money from their YouTube videos, as well as significant marketing opportunities for thousands of advertisers which are using TrueView in-stream ads.